A corporation is not a living creature. It has no soul. It has no heart. It has no feelings. It can neither experience towards you nor enjoy from you even the concept of loyalty. It is a legal fiction, and it exists for one purpose only: to make profit.
What is utterly depressing is that if you replace “corporation” with “the UK” this seems to still be an accurate statement; but the advice at the end isn’t always practical for a country’s residents.